International marketing Essay Example | Topics and Well Written Essays - 2000 words - 8

International marketing - Essay ExampleThis article aims at addressing the various styles used by organisations in mental synthesis relationships as well as providing a comparison between Britain and India with some recommendations concerning the best practice for dealing with cultural differences for an international marketer.The various reasons for entering in B2B relationships influence the style used by the organisation in building the relationship. These styles may take the form of partnerships, strategic alliances, joint ventures, interlocking directorates, trade associations as well as the establishment of trade networks (Bagdoniene & Zili sensation 2009). Currently, because of the process of globalisation of world trade, most companies tend to diversify their operations and operate in more than one country and hence the establishment of networks continues to gain more popularity over the other methods. However, the organizations that intend to establish networks require the skills required for building and maintaining such networks. This means that the efficacy and the capability of establishing networks depend largely on the knowledge and experience of the management team. An organization deeply rooted in a country like Britain where the turn over is more skillful is thus likely to develop networks more easily than an organisation deeply rooted in India where labour is less developed.This means that the sine qua non to acquire more skills in Britain is less than in a country like India. This means that in Britain, the move to acquire more managerial skills is lower berth and hence less likely exhalation to engage in partnerships with the aim of gaining knowledge and skills. While organizations operating in India are most likely going to collaborate with a substantial organisation to acquire skills to deal with the managerial problems, it faces in the current globalised economy in which intense competition is the most describing gas (Ghemawat &